Instead of looking inward to mark their 85th birthday, Blue Cross Blue Shield of Minnesota chose to shine a spotlight on some of their customers who were also in their 80s, and were thriving at life. The Thrive at 85 campaign, brainchild of Minneapolis creative agency Fast Horse, composed of GIFs, a Tumblr-esque website, and social videos. It was a fun way to use the visual vocabulary of the young to celebrate the young-at-heart.

ClientBlue Cross Blue Shield of MinnesotaAgencyFast HorseProjectThrive at 85Year2018CrewVideographer: Tom Adair, Producer: Julie HartleyLinkblog.bluecrossmn.com